In Super Smart Society, the inclusive and intelligent future society in which technology coexists synergistically with man, it is essential that solutions to economic and social problems and citizens' needs are adopted following an approach "pro-innovation". Here, sustainability and social responsibility are combined with theOpen Innovation, and that is with the concept of innovation based on the acquisition of ideas and technologies from the outside.

This was the vision that guided the debate of the Institutional Session "Super Smart Society: how the conscious use of technologies gives life to the 5.0 city" held on the occasion of Citytech (Milan) and moderated by Emilia Garito, CEO of Quantum Leap. Participants in the debate were Nikhil Anand (founder of The Aviary Project), Luciano De Propris (Head of Open Innovation & Sustainability of the ELIS Consortium), Michael Dyment (founder and Managing Partner of Nexa Capital Partners), Paolo Lobetti Bodoni (Med Automotive & Transportation Leader in EY), Alex Mackenzie Torres (Head of Strategy and Comms for Yamaha Motor Ventures & Laboratory Silicon Valley).

Also Yuko Harayama, creator of the Society 5.0 concept and former executive member of the Council of Sciences, Technology and Innovation of the Cabinet Office of the Japanese Government.

La Society 5.0 è Human-centric and characterized by the importance of technologies (robotics, IoT, artificial intelligences). Unlike the last century, today technology is no longer a simple tool that merely replaces our "hands", A process of mere automation of work that can only be used with great interaction on the part of the individual.
Today technology replaces our "tests”, Acting in an increasingly independent manner. It is the case of strong artificial intelligence (from the name of the philosopher John Searle), or the thinking machine with cognitive abilities indistinguishable from those of the human being, almost like the robots of the universe of Asimov. These new technologies that will be increasingly used in the Super Smart Society are designed to be functional to the man of whom they will be able to facilitate and improve their lives, but only to the extent that the man himself, endowed with the adequate critical thinking, will be able to use them for their own benefit and above all will be able to direct the industrial choices of the main players who are investing in these technologies to their advantage to be able to soon create new products and services.

An example of technology that could improve human life is that of Urban Air Mobility, a niche of autonomous driving mobility that we will soon see to be part of the mobility system of our cities. This was one of the topics addressed in the various sessions of the two-day Citytech conference. Furthermore, thanks to the survey carried out by Ernst & Young and thanks to the report by Nexa Capital Partners LLC, market data emerged on the air mobility sector and on the future needs of urban mobility in general between potential demand, supply and business models, highlighting how the trend of rapid population growth and concentration of the same in urban centers represent the needs to be answered with a well-planned solution. This is what the big industries in the sector are planning while the expected question is being asked: air mobility, thanks to exponential technological progress, will be able to solve the problem of traffic congestion and the difficulty of movement for the population of the future. ? In this year's Citytech edition the answer was yes, although with still many barriers to cross, especially in the legal and administrative field, but it can be said that perhaps in a future not too far from what we think we will no longer be so surprised by move from place to place with a self-driving helicopter / drone that carries the UBER brand on the side door.

But how should this technology be implemented?

The ideal approach resulting from the round table is precisely that ofOpen Innovation.

The idea of ​​an open culture is essential not only for the industrialization of the country and for competitiveness on international markets, but also for the well-being of citizens and for inclusive and participatory economic growth.

The producers of technology and, more generally, the industrial world, must be increasingly oriented to collaborate in this direction. There are two types of companies: the leading ones (which create innovation, revolutionizing the sector in which they operate) and the followers (who adapt). Those who do not adapt are instead destined to exit the market, unless they are state monopolies. For a company, however, it is not always possible to have its own Research and Development function. And it is here that dialogue towards the outside is necessary, so that companies can differentiate and personalize their offer.

Not only has the paradigm of the last century based on the extreme standardization of the production offer been overcome, in the current era, but also the most recent period of closed innovation, where innovations represented a competitive advantage to keep tight as an industrial secret, proved to be limiting. It was in fact a closed system, not inclusive, not aimed at improving society and listening to the tastes and (above all) the needs of customers but to innovative superiority over competitors. The economy based on this type of industry is called "pro-patent", And has become in recent years in the"pro-innovation".

But acquiring inventions and external technologies is not enough to talk about Open Innovation. In fact, we need to rethink our business model. This is the only way to realize the 5.0 Society and consequently the 5.0 Super Smart Society, which gives value to inclusion, sustainable innovation and always oriented towards the benefit of man and his evolution.